Lamipak Market Insights and Promotion: Turning Data into Market Success
In today’s fast-moving and highly competitive marketplace, success is no longer driven by intuition alone. Brands need deep market understanding,
Alcohol
Unlocking Growth Opportunities in a Dynamic Wine Market
The global wine market is facing a decline in consumption, particularly in mature markets, driven by health concerns and economic pressures. However, growth opportunities exist through premiumization, engaging younger and Millennial consumers, and expanding into no/low-alcohol wine segments. Sustainable packaging, especially aseptic cartons, is gaining traction due to eco-conscious consumer behavior. Lamipak supports wine brands by offering innovative, sustainable packaging solutions and strategic insights, helping producers tap into emerging trends and build lasting consumer loyalty in a shifting market landscape.
From Z to A, Let's Re-write the Beverage Market with Gen Z
Generation Z is reshaping the global beverage market with their health-conscious and socially responsible preferences. This demographic, known for drinking less alcohol, is significantly influencing market trends. According to a 2022 study by Berenberg Research, 64% of Gen Z drink less alcohol compared to older generations.
Why Beverage Cartons are Winning
Liquid beverage cartons are rapidly becoming the go-to choice for beverage manufacturers. Innova Market Insights data reveals beverage cartons have consistently accounted for 9% of total new beverage launches globally over the past 5 years.
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