Southeast Asia has long been treated as the promising afterthought of global FMCG strategy — big in population, modest in per-capita spend. That framing is now dangerously outdated.
As the global dairy market evolves, packaging innovation is emerging as a key differentiator for brands seeking to meet shifting consumer expectations. Rising demand for shelf-stable dairy products, rapid growth in plant-based beverages, and increasing sustainability expectations are pushing manufacturers to rethink how packaging supports both product performance and business growth.
Gen Z is reshaping aseptic packaging innovation by driving sustainability, health, convenience, digital interaction, and aesthetic personalization—forcing brands and suppliers to reimagine formats, materials, and user experience.
In Southeast Asia, on-the-go (OTG) consumption is no longer a niche “urban convenience” behavior—it’s becoming a default eating-and-drinking pattern shaped by city congestion, time scarcity, and retail format change.
The Ready-to-Drink (RTD) tea and coffee market is experiencing strong growth, driven by evolving consumer preferences, refreshing choices, and continuous innovation. In 2024, the RTD tea market was valued at USD 83 billion and is projected to expand at a CAGR of 6.6% over the next five years.
The global ready-to-drink (RTD) protein beverage market has experienced significant growth in recent years, reaching a value of USD 1.6 billion in 2024. The market is expected to expand to USD 1.8 billion by 2025, with projections indicating continued growth, reaching USD 3.3–3.5 billion by 2032. This expansion reflects a strong compound annual growth rate (CAGR) of 7%–8% over the forecast period.
Generation Z is reshaping the global beverage market with their health-conscious and socially responsible preferences. This demographic, known for drinking less alcohol, is significantly influencing market trends. According to a 2022 study by Berenberg Research, 64% of Gen Z drink less alcohol compared to older generations.
Liquid beverage cartons are rapidly becoming the go-to choice for beverage manufacturers. Innova Market Insights data reveals beverage cartons have consistently accounted for 9% of total new beverage launches globally over the past 5 years.
