Innovation

One Pack One Code: Transforming Consumer Engagement and Product Traceability in the Digital Era

As Southeast Asia’s consumer landscape accelerates toward digitization, brands face a fundamental shift: winning in today’s market requires more than great products—it requires data, transparency, and meaningful consumer relationships. One Pack One Code (1P1C), a packaging-integrated digital identity solution, is emerging as one of the most powerful tools reshaping the way companies interact with consumers while strengthening product authentication and supply-chain visibility.

How High-Protein Beverages are Leading the Nutrition Revolution?

The global ready-to-drink (RTD) protein beverage market has experienced significant growth in recent years, reaching a value of USD 1.6 billion in 2024. The market is expected to expand to USD 1.8 billion by 2025, with projections indicating continued growth, reaching USD 3.3–3.5 billion by 2032. This expansion reflects a strong compound annual growth rate (CAGR) of 7%–8% over the forecast period.

Targeting Health and Generational Needs in the Growing Lactose-Free Market

For individuals with lactose intolerance, even a simple glass of milk can lead to digestive distress, causing symptoms like diarrhea, vomiting, and abdominal pain. Lactose-free milk offers a valuable alternative, as it contains lactase—an enzyme that breaks down lactose—allowing those affected to enjoy dairy with nearly the same taste, texture, and nutrients as regular milk.

The Rising Role of Probiotics in Cognitive Health and Wellness

Probiotics are widely celebrated for their digestive and general health benefits, but their influence on cognitive health and mental wellness is a burgeoning area of interest. Research has uncovered certain probiotic strains capable of combating cognitive deficits and promoting mental alertness, making probiotics a key ingredient in the pursuit of enhanced brain function.

From Z to A, Let's Re-write the Beverage Market with Gen Z

Generation Z is reshaping the global beverage market with their health-conscious and socially responsible preferences. This demographic, known for drinking less alcohol, is significantly influencing market trends. According to a 2022 study by Berenberg Research, 64% of Gen Z drink less alcohol compared to older generations.

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